Unit 15

  Audio Visual Programs

Music Video Convention

-Creativity/Originality

-Technical store

-Market ability  

-Expression 

Ornaments music video

- Has originality 

- Has a good quality camera (Sharp)

- The slow motion was good quality (Use of 60fps camera)

-The music video is effective as it tells us her opinion

Preforming to the audience through the camera. Through a connection 

Camera activity

In a music video there is lots of movement to keep with the pace of the music. You can change the pace of the movement in equilibrium with music 

The Osmo is a small camera on stick which creates steady and smooth camera movement this camera is used in music video a lot as it keeps the camera steady making sharp and smooth video.

Edit speed

Match the pace of the music

Match colour exposure/mixing bright and dark camera shot makes our brain concentrate more

There should be resembles if there are going to be fast shots so that we know what we are seeing 

Equipment 

-Lighting/creative set ups 

-High quality camera 

-Fluid movement (grip):smooth movement, glidecams, drones 

Rob Speranza- Lecture

Use a brain dump or mind map to put all your ideas on paper 

- The script (shape and form)

-Music video scripts are often not as 'narrative' as prosaic drama scripts

-they often take the form of 'grids' or are formulated with columns:one for the song lyrics, one for the corresponding content 

Moodboards

-Mood boards are usually made by art personal 

-Mood boards help a story take shape by taking certain shapes and colours which can give you ideas and helps you creates a stories (mood boards give a general idea of what the story will look like)

-Storyboards

-After the moodboard is created the storyboard can be made.

(The storyboard start after you make your script so that your storyboard and script don't clash.)