Unit 15 - Audio Visual Promos

 

  This is an example of how I previewed the music video on instagram via my story, which allows anyone to see it once they have followed me or viewed my account. By using this below the line marketing method I advertise the product directly to fans of Ellis's music and people who follow my music account. An recent example of a popular social media page doing this would be Lyrical lemonades advertisement for Post Malones newest song Motley Crew

  Eminem Survival   This song was a promotional music video that was done with the release of Call of Duty Ghost   In the opening of this song we here the non digetic sound of the beat and the music video shows a figure walking down an ally and the end of the ally the hooded figure walks through some smoke this is a refrence to the game as smoke grenade are in the game we start to here digetic sounds as we hear the lyrics at this point the camera shows a quick scene of drums being played and we start to hear them this make them a digetic sound the camera the returns back to the hooded figure who has painted the logo of the game that is being promoted. The hooded figure is then revealed to be Eminem and he starts to rap while he is rapping game play footage is being shown on the wall behind him. In the intro there no graphics but many transitions for example Eminem is being shown then the camera switch to showing a light and then a road. The editing in this is really rough...

 

1.Did you enjoy the music video? 2.After watching this music video, are you more inclined to listen to 1Mawbs music? 3.What did you enjoy about most? 4.Is there anything you would've included? 5.Is there anything you didn't like in the music video? 6.Do you think that this product matches the genre conventions of a music video for a Hip Hop song?